We may use your personal information for the following purposes:
Identification and authentication. We use your identification information to verify your identity when you access and use our Services and to ensure the security of your personal information. This is so we can comply with our contractual obligations to you.
Operating the Services. We process your personal information to provide goods or Services you have requested. This is so we can comply with our contractual obligations to you.
Improving our Services. We analyze information about how you use our Services to provide an improved experience for our customers of all our Services, including product testing and site analytics. It is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our Services and improve them.
Communicating with you. We may use your personal information when we communicate with you, for example if we are providing information about changes to the terms and conditions or if you contact us with questions. It is in our legitimate interests that we are able to provide you with appropriate responses and provide you with notices about our Services. We may also do so in furtherance of our contractual relationship with you or your organization or in furtherance of pre-contractual measures.
Marketing. We may use your personal information to send you marketing information or to build a profile about you and place you into particular marketing segments in order to understand your preferences better and to appropriately personalize the marketing messages we send to you. It is in our legitimate interest to provide more relevant and interesting promotions, special offers, or advertising messages. We may also in certain circumstances, including where required, obtain your consent (e.g., ask you to opt-in) before sending such marketing messages.
Conducting transactions with you. If you or your company provide us with services, or seek to do so, we will collect your personal information when you provide information about your or your organization’s services to us and when we conduct transactions with you or your organization. It is in our legitimate interests to communicate with vendors and potential vendors and their personnel. We also process vendors’ personal information in furtherance of our contractual relationship with you or your organization or in favor of pre-contractual measures.
Evaluating employment applications. If you submit an application for work or employment with us, we may review any of the personal information you provide with your application. It is in our legitimate interests to review and assess the qualifications of potential employees. We also process applicant’s information in furtherance of pre-contractual measures.
Exercising our rights. We may use your personal information to exercise our legal rights where it is necessary to do so, for example to detect, prevent and respond to fraud claims, intellectual property infringement claims or violations of law or our Terms of Service.
Complying with our obligations. We may process your personal information to, for example, carry out fraud prevention checks or comply with other legal or regulatory requirements, where this is explicitly required by law.
Customizing your experience. When you use the Services, we may use your personal information to improve your experience of the Services, such as by providing interactive or personalized elements on the Services and providing you with content based on your interests. It is in our legitimate business interests to provide our customers and users with an experience that is more tailored to their interests.
We may also anonymize your personal information in such a way that you may not reasonably be re-identified by us or any other company, and may use this anonymized information for any other purpose.